think, play, make

"Typography is what language looks like." -Ellen Lupton

In Experimental Typography at UWM students research topics and design thesis work that pushes the limits of language and discovers new ways to express ideas through the design of typefaces, wayfinding, typographic marks and symbol systems. Experimental type teaches methods for expression of type from 2D to 3D, even 4D (time based, student initiated). Students work half of the semester on a 2D self-initiated thesis, and the second half on a 3 to 4D group installation for a final public exhibition.