Keegan Gunnlaugsson - Typeface (My track)

I would like to create a typeface base on the historic brick warehouses of Milwaukee's Third Ward. While taking a deeper look into the architecture and picking out certain visual motifs, I will attempt to represent the Third Ward as a whole. Going forward with sketching an interesting juxtaposition has come forth. The newly developed apartments and condos have added a distinct dynamic that has given the Third Ward its modern appeal. These new developments give the Third Ward a contemporary feel and this feel will be depicted in the typeface as well.