I propose to create an icon system that visually informs the viewer/consumer what animal and/or habitat is being destroyed or compromised for a particular product, focusing on products used on a daily basis and/or familiar with the viewer/consumer. With these icons, I will combine the animal and/or habitat with the product in a visually simplified yet stunning way that indicates what is being lost for this product. The aim of this project is to shift blame from major corporations to the everyday user so that the consumer can be more aware of their purchases and thus make more environmentally enlightened choices.
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